Brenton
Kiddie Energy Drinks
October 25th 2007 03:24
Remember Bad Boy, that brand with that feisty Eight year old with big muscles on T-shirts – think a white version of little boy 50 Cent. Well they’ve branched out from clothing. Now they make energy drinks.
Have a look at the can design. The image of the ‘Badass Face’, the simple lines and colour design, the anti authoritarianism, the name of the product. This is not an energy drink aimed at the adult energy drink market.
Even more profoundly disturbing is the ‘Monster Mash’ product. Turn the can on it’s side and you’ll see a list of reasons to drink Monster Mash. Number 2?
You’re too young to by alcohol. See the picky?
Basically the message is this – this is what you can drink to get messed up – not drunk, but you can still achieve a caffeine high; it’s cool.
Marketing is a strange beast. It’s what makes us pay $5.00 for something that has an exact equivalent at $3.00. It’s why blokes can drink mild without looking like a sissy, and why chicks will buy certain types of ice-cream that don’t make them look like a Bogan. And it’s how, right now, people in suits and ties are seducing your children into indulging in addictive drugs, right under your nose.
Even more profoundly disturbing is the ‘Monster Mash’ product. Turn the can on it’s side and you’ll see a list of reasons to drink Monster Mash. Number 2?
You’re too young to by alcohol. See the picky?
What age group do you suspect this appeals to?
Basically the message is this – this is what you can drink to get messed up – not drunk, but you can still achieve a caffeine high; it’s cool.
Marketing is a strange beast. It’s what makes us pay $5.00 for something that has an exact equivalent at $3.00. It’s why blokes can drink mild without looking like a sissy, and why chicks will buy certain types of ice-cream that don’t make them look like a Bogan. And it’s how, right now, people in suits and ties are seducing your children into indulging in addictive drugs, right under your nose.
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